Milo Design

Winthrop Rockefeller Institute

Miles Caldwell — Thu, 12 May 2011 23:24:57 +0000

Gatefold brochure for Winthrop Rockefeller Institute’s culinary programs. The organization originally had brochures for all three culinary divisions and needed a redesign to combine them into one clear, concise piece showing the fun and excitement behind each program.

AR Minority Health Commission

Miles Caldwell — Wed, 11 May 2011 15:25:54 +0000

Design material for the Arkansas Minority Health Commission, including website and various collateral pieces.

Mays Byrd Law

Miles Caldwell — Thu, 27 Jan 2011 06:52:21 +0000

Identity for Mays, Byrd & Associates, P.A., a local law firm. The company’s goal was to present itself as a powerful, trustworthy firm, so strong typography and a familiar blue tone were used in the designs.

Goddess Products

Miles Caldwell — Wed, 21 Jul 2010 06:32:41 +0000

Branding for Goddess Products, a local office & business solutions company. Using their existing logo, I modernized the company’s presence allowing them to compete with national competitors.

Department of Workforce Services

Miles Caldwell — Wed, 21 Jul 2010 06:00:14 +0000

Campaign promoting Arkansas Workforce Centers. The client wanted to educate both jobseekers and employers on the free services offered through these workforce centers. Jobs were left open, and employers were left needing quality employees. To help solve this problem, I centered this campaign on the element of an empty seat waiting to be filled.

Delta Classic 4 Literacy

Miles Caldwell — Wed, 21 Jul 2010 05:36:15 +0000

Promotional material for the annual Delta Classic 4 Literacy event. A Sponsorship brochure cover was designed as well as a redesign of the Delta Classic’s website.

AY Magazine

Miles Caldwell — Thu, 10 Dec 2009 18:05:32 +0000

Editorial design for AY Magazine, an Arkansas lifestyle publication, including magazine layouts, advertisements and sell sheets.

Rotation Storefront

Miles Caldwell — Thu, 10 Dec 2009 06:51:18 +0000

A retail design for a mock clothing store, including the store name and concept, branding, retail signage, storefront window and rotating point-of-purchase.

The Reef

Miles Caldwell — Thu, 10 Dec 2009 06:19:21 +0000

Children’s hospital courtyard design with an aquatic theme, complete with an aquarium entry, seashell benches, a coral play area and much more. The playground was designed using Google SketchUp and a mock-up of the courtyard was also constructed. A booklet provides a concise look at the project. The overall goal here was to design a child/parent-friendly environment that would act as an escape from the daily hospital routine.

Echizen Posters

Miles Caldwell — Thu, 10 Dec 2009 05:59:39 +0000

An exhibition poster series for the Echizen family, an ancient group of Japanese ceramic artists. Using the style of Paul Rand, I created a simple yet elegant design focusing on the group’s history and their meshing of functionality and aesthetics.

Experimental Drawing Series

Miles Caldwell — Thu, 10 Dec 2009 05:40:59 +0000

Experimental drawing series using found objects, sketches, scans, patterns and more. These designs were meant to focus on the intuitive process of creating. One of the drawings was used to re-upholster a chair for an art sale.